Monolithic Rituals

Daforma Gallery, from 17th to 25th May 2018, Rome. Terraforma Festival, from 29th June to 01st July 2018, Milan.

Monolithic Rituals comes from the synergetic collaboration with Dedem S.p.A., an Italian leader in the production of photo-booth. The project aims to give the machine a new identity that could be able to show in a surreal manner its original shapes. We designed a sinuous-methacrylate-smoky grey chrysalis able to rethink the shapes and the presence of the machine, thus projecting it in a very contemporary image. At the same time, the new semitransparent suit maintains in itself the essence of what was its iconic aspect. The new cover transforms the machine into a totemic cult object, coming from an unprecise era, simultaneously from futuristic environments and from ancient times.

 

Monolithic Rituals is a project realized for Dedem S.p.A. with the support of Operativa Arte Contemporanea and Daforma Gallery.